What we fix
We fix the engine, not the campaign.
Five problem areas, one method. Every engagement starts with your numbers and ends when the engine runs without us.
01
Acquisition and conversion
The symptomPlenty of activity, thin pipeline.
What we doPositioning and ideal-customer work, a funnel audit, quality-over-volume account selection and cleaner sales and marketing handoffs.
What changesMore pipeline for the money spent, and shorter cycles. In one engagement the average sales cycle fell from 186 to 133 days.
02
Customer lifetime value
The symptomGrowth depends on new logos alone.
What we doThe Land, Bridge, Expand, Deepen flywheel; advocacy and roundtable programmes; renewal and repeat-order triggers.
What changesRevenue from the customers you already have. Clients in one advocacy programme delivered a 3× revenue lift.
03
Revenue data and RevOps
The symptomNobody trusts the CRM.
What we doA single source of truth across CRM, marketing automation, ERP and billing, with data hygiene run as a revenue function.
What changesAbove 95% duplicate-record accuracy, above 98% email deliverability, and numbers the board believes.
04
Margin and efficiency
The symptomCosts rising faster than revenue.
What we doA stack audit and consolidation, an AI-lean operating model, and workflow redesign where process, not technology, is the fix.
What changesSmaller teams moving more pipeline. One AI build removed about half of the creative and campaign workload.
05
Growth leadership
The symptomNo senior owner for growth.
What we doA fractional or interim CRO or Head of Growth, one to two days a week.
What changesA function built, measured and handed over.
Results achieved by MarTechBar partners in senior operating roles at global technology and B2B companies.
Ways to work together
Start where it hurts most.
Every engagement is fixed in scope and agreed on a call.
Revenue Engine Diagnostic
2–4 weeks, fixed scope.
For CEOs, CROs and PE operating partners.
Leader Sprint
6 weeks, one-to-one, confidential.
For CROs, CMOs and growth heads.
Operating Model Design
2–4 weeks.
Roles, process, stack and AI, with a 90-day plan.
Build Sprint
6–12 weeks, hands-on.
Built alongside your team.
Fractional leadership
Ongoing, one to two days a week.
A senior owner for growth until you hire one.
Not sure where to start?
Tell us the symptom. We will tell you where it leaks.
Check your revenue engine in five minutes, or book thirty minutes with a partner.