Revenue engine consultancy for mid-market companies
More revenue. Better margin. Customers who stay.
We fix the engine behind growth: marketing, sales, the revenue data underneath them and the stack that runs it all. We use AI where it pays and sound operating discipline where it does not.
Thirty minutes, no pitch. We will tell you what we see.
How the engine gets fixed
- 01 Diagnose2–4 weeks
- 02 Design2–4 weeks
- 03 Build6–12 weeks
- 04 Rununtil it runs without us
What our partners have built and run
revenue centre built from a cost centre in 18 months
from idea to a live AI campaign platform
revenue lift from customers in an advocacy programme
days in the average sales cycle, after fixing one handoff
Results achieved by MarTechBar partners in senior operating roles at global technology and B2B companies.
Where revenue engines leak
more likely to qualify a lead when you reply within an hour
more profit from a 5% rise in customer retention
average yearly cost of poor data quality to an organisation
of martech capability that marketers actually use
Published research: Harvard Business Review (lead response), Bain & Company (retention), Gartner (data quality, martech use). A Diagnostic measures where your own business sits against each.
The hard truth
Most growth problems are not marketing problems.
Companies buy more tools, more campaigns and now more AI, and the engine still leaks. Leads that never become opportunities. Customers who quietly stop buying. A CRM nobody trusts enough to move budget on. Half the martech you pay for sits unused.
Here is the hard truth: you do not need more activity. You need an engine that converts, keeps customers and tells you the numbers honestly.
What we fix
Five places revenue leaks. We fix them in order of value.
01
Acquisition and conversion
The right buyers, more qualified pipeline, faster closes.
02
Customer lifetime value
Retention, expansion and repeat orders, so growth does not depend on new logos alone.
03
Revenue data and RevOps
One source of truth and numbers the board believes.
04
Margin and efficiency
Smaller teams moving more pipeline, with AI where it earns its place.
05
Growth leadership
Senior hands on the wheel, for weeks or for quarters.
Each area: the symptom, what we do and what changes.
How we work
Diagnose. Design. Build. Run.
Start at any step. Leave when the engine runs without us.
01
2–4 weeks
Diagnose
Funnel, data, stack and team, measured against your own numbers.
You get Where revenue leaks, ranked by what fixing each leak is worth.
02
2–4 weeks
Design
The operating model: roles, process, tools and where AI fits.
You get A blueprint and a 90-day build plan your board can sign off.
03
6–12 weeks
Build
Hands-on implementation, alongside your team rather than instead of it.
You get Working workflows, clean data and dashboards your team runs.
04
Until it runs
Run
Fractional leadership while the function finds its rhythm.
You get A named owner, a weekly cadence and a clean handover.
Two ways in
Start with the company, or start with the leader.
For companies
Revenue Engine Diagnostic
A fixed-scope review of where revenue leaks and what fixing it is worth. You keep the findings whether or not we work together.
For CEOs, CROs and private equity operating partners · 2–4 weeks
For leaders
Leader Sprint
Six weeks, one-to-one and confidential. Your function, your numbers and your team’s way of working, redesigned, including where AI should and should not sit.
For CROs, CMOs and growth heads · 6 weeks
Insights
We show the work.
Every week we build something real on a revenue problem, on screen, with the numbers shown and the failures left in. No slideware.
Insight · One minute
One funnel, four versions of the truth
Marketing, sales, RevOps and finance read the same funnel in three tools, with their own definitions, and got four different answers. One source of truth settled it.
Who you work with
Built by operators, not an agency.
MarTechBar partners have built and run marketing, sales and revenue operations functions themselves. Every engagement is led by a partner, and we only advise on what we have built and run.
Our founding partner spent twenty years turning marketing and the revenue data behind it into one engine, at IBM, PlanetPro, ThoughtFocus and 1-2-Taste, across India, Canada and Europe.
Where is your revenue leaking?
Thirty minutes, no pitch. We will tell you what we see, and whether we are the right people to fix it.