About MarTechBar
Built by operators, not an agency.
Most companies get advice from people who have never run the function, or execution from people paid for activity. We sit in between: we design the engine, build it with you and stay until it runs.
How we think
Five rules every partner works by.
01
Fix, do not firefight.
Audit before strategy, root cause before symptom.
02
Numbers you can trust.
Data hygiene is a revenue function, not IT housekeeping.
03
Fewer, better.
Two high-impact initiatives beat ten mediocre ones.
04
AI where it pays.
A tool earns its place in the numbers, or it goes.
05
Show the work.
If we cannot show it running, we do not sell it.
Partners
Every engagement is led by a partner.
Srikanth Robbi
Founding Partner
Srikanth has spent nearly twenty years building revenue engines across six companies and three continents, at IBM, PlanetPro, ThoughtFocus and 1-2-Taste. He has run global marketing, built a country business from a legal shell, and taken marketing from batch-and-blast to AI-native. Every role started the same way: an unproven function, data nobody trusted and a mandate to make it pay.
pipeline built from a two-person start
annual revenue behind a 26-person function
product built from an idea
continents
In earlier roles, he:
- Built India demand generation from nothing into a $48M pipeline, with 80% of sales pipeline marketing-sourced by month 18 (PlanetPro).
- Grew a two-person, website-only team into a 26-person function behind $8M in annual revenue and 20% of validated pipeline; cut the sales cycle from 186 to 133 days and tripled revenue from advocacy-programme clients (ThoughtFocus India).
- Turned a Canadian legal shell into a working country business: payroll and compliance in 60 days, a $3M revenue centre in 18 months, 11+ US clients on the nearshore model (ThoughtFocus Canada).
- Helped take a proprietary capital-markets tool from idea to a $10M product over five years.
- Shipped an AI campaign platform in four months, cutting campaign workload by about half and lifting repeat orders 25% while halving team cost (1-2-Taste).
- Designed one source of truth across CRM, marketing automation, SAP and billing: above 95% duplicate-record accuracy and above 98% email deliverability.
Guest faculty at top management colleges in India, and part of the mentorship team for early-stage start-ups in India.
The bench is growing.
We are adding partners who have built and run a revenue function: sales leadership, RevOps, marketing and customer success. If that is you, we would like to talk.
Where we work
Mid-market companies, in four regions.
India
Growth-stage and family-run companies scaling past their first revenue engine.
The Gulf
Regional leaders building modern revenue functions.
UK and Europe
Mid-market firms and private equity portfolios under margin pressure.
North America
Companies that need senior hands before they can hire a full function.
Start with a conversation.
Thirty minutes with a partner. No pitch.