Insights
We show the work.
Short videos and field notes on marketing, martech, AI in revenue and RevOps. Real cases, real numbers, and the failures left in.
Videos
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Insight · One minute
One funnel, four versions of the truth
Marketing, sales, RevOps and finance read the same funnel in three tools, with their own definitions, and got four different answers. One source of truth settled it.
Episode 1 · Build-along · Coming soon
An AI account-research agent built in sixty minutes: every step, and where it broke
Episode 2 · Teardown · Coming soon
Your CRM is lying to you: a live data-hygiene teardown
Episode 3 · Teardown · Coming soon
The half-used stack: auditing a martech stack live
Articles
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Each episode comes with a written version: the cases, the sources and the checks you can run on your own business this week.
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An AI account-research agent built in sixty minutes: every step, and where it broke
Read the article: An AI account-research agent built in sixty minutes: every step, and where it brokeEveryone is selling an AI agent that researches accounts for your sales team. We build one live, in an hour, and show exactly where it fails, because that is where the money is lost.
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Your CRM is lying to you: a live data-hygiene teardown
Read the article: Your CRM is lying to you: a live data-hygiene teardownMost leadership teams run the business off a CRM that most of their own people do not trust. We take a real CRM apart, field by field, and show the five checks that tell you how much of it you…
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The half-used stack: how to run a martech stack audit
Read the article: The half-used stack: how to run a martech stack auditMarketing teams now use about a third of what their technology can do, and still buy more. We audit a stack on screen, tool by tool, and show how to decide what to keep, fix, merge or cut.
Free tool
The AI account-research agent
The agent from Episode 1, ready to use: a Claude skill and a copy-and-paste prompt, with a setup guide and a prompt pack of seven companion prompts.